Prime 360 LLC

Company Details

Marketo Campaign Manager

Job ID

: 24524

Location

: Santa Clara, CA, USA

Salary

: $None

Job Views

: 50

Posted

: 03-20-2020

Key Skills

Marketo, Email Campaign

Job Description

Tittle: Marketo Campaign Operations Resource

Location: Santa Clara, CA

Long Term Contract

Rate: Negotiable

 

Job Description

The Campaign Operations Specialist is responsible for building and supporting a strategic, scalable Marketo instance. In this role you will partner with cross-functional clients and internal stakeholders to design programs and workflow configurations that drive engagement and help achieve business goals. The ideal candidate will have the potential to become our internal expert on implementing Marketo campaigns and help identify ways to scale capacity and speed either in-house or via external support.

 

Responsibilities

  • Partner with client stakeholders to implement process(es) for all Marketo program requests, including program design, build, activation and measurement
  • Architect and configure Marketo program design, including progressions, smart lists, emails, landing pages, forms and other assets
  • Optimize marketing automation strategy and ensure seamless integration of the clients’ Marketo instance with other MarTech applications to improve campaign performance
  • Partner with Strategic Planning to advise stakeholders on nurture strategies, email best practices and landing page optimization tactics
  • Provide ongoing analysis and recommendations to drive process improvements for clients’ marketing automation operations
  • Provide technical guidance, program support and troubleshooting, best practices and training to Marketo users
  • Manage end-to-end lead flow issue diagnosis, resolution and escalation as needed
  • Educate Content and Creative teams on how to best leverage Marketo campaign formats
  • Identify opportunities wherein the platform can support and/or add value to other business objectives/teams

 

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