Continuous review analysis and application of available relevant research market and competitive intelligence to identify segment needs trends threats and opportunities. Development and management of segment-specific marketing plans to support sales objectives.
Includes strategy tactics and associated timelines. Coordination with the Marketing and Communications creative teams and agency on the execution of segment marketing plan initiatives.
Proactive management of the assigned segment including ongoing review of key constituencies’ needs (group member broker providers other key influencers); key metrics (profitability membership satisfaction); segment profile (demographics and psychographics).
Proactive review of all information being disseminated to the segment’s key constituencies including sales collateral website content operational communications etc.
Ensure projects comply with BlueCross BlueShield Association branding guidelines and other regulatory guidelines (CMS NCQA etc.) Perform other related duties as requested.