Company Details

Marketing Coordinator

Job ID

: 22292


: Buffalo, NY, USA


: Not Specified

Job Views

: 251


: 07-18-2019

Key Skills


Job Description

Primary Responsibility:           

  • Continuous review analysis and application of available relevant research market and competitive intelligence to identify segment needs trends threats and opportunities. Development and management of segment-specific marketing plans to support sales objectives.
  • Includes strategy tactics and associated timelines. Coordination with the Marketing and Communications creative teams and agency on the execution of segment marketing plan initiatives.
  • Proactive management of the assigned segment including ongoing review of key constituencies’ needs (group member broker providers other key influencers); key metrics (profitability membership satisfaction); segment profile (demographics and psychographics).
  • Proactive review of all information being disseminated to the segment’s key constituencies including sales collateral website content operational communications etc.
  • Ensure projects comply with BlueCross BlueShield Association branding guidelines and other regulatory guidelines (CMS NCQA etc.) Perform other related duties as requested.
Job Category
Employment Types
Contract - W2
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