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Santa Clara, CA, United States
Display Programmatic Operator
Bellevue, WA, United States
Full time, Contract - W2
Real-Time-Bidding, Display, Programmatic Trading, DSP (Demand Side Platform)
Primary Skills: Real-Time-Bidding, Display, Programmatic Trading, DSP (Demand Side Platform)
Contract Type: W2
Duration: 12 Months
You will need to demonstrate hands on experience of managing multiple direct response campaigns simultaneously and a deep understanding of ad-technology, ad-serving, real-time bidding, programmatic display and optimization of campaign performance. Your responsibilities will include:
Manage in-house trading of programmatic and real-time bidding performance display campaigns (campaign set up, execution, optimization and reporting)
Day by day optimization of the campaigns based on results
Produce clear and detailed reporting on channel/campaign/test performance analysis, leading to data driven decisions that drive business results
Create and execute test roadmap on bidding, creative, targeting
Work in parallel on multiple DSPs and allocate the budget across the DSPs to maximize the performance of the campaigns
Work closely with the Display Programmatic Lead to ensure that a test-measure-learn approach is applied to new and existing campaigns
Maintain and develop key relationships across internal teams: product, CRM, display country managers
Stay on top of programmatic industry trends
Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Finance, Engineering, Statistics, Physics, etc.).
At least 2 years of experience in Programmatic and real-time bidding trading with a strong emphasis on Display
Hands-on experience of optimizing online digital campaigns within any DSP (Demand Side Platform)
Experience working in a Campaign Manager, Programmatic Manager or Ad Operations role
A sound understanding of direct response metrics and measuring campaign ROI and a proven track record in assessing tangible business results from direct response campaigns.
Aptitude for employing a test & learn approach, managing data and running analysis.
Strong knowledge of MS Excel and familiarity with SQL or other data manipulation tools.
Project and campaign management skills.
A natural ability to work collaboratively cross-functionally and within a team.
Deep understanding of display programmatic industry and trends.
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