Jobs in Marketing

• TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is to one of Our clients who offer biotechnology product development services. The Company focuses on providing laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety, and education.   

• Come build the future with us! When you are part of the team at the client, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe.  

• Your work will have a real-world impact, and you’ll be supported in achieving your career goals.  What unites all of us at the client is that we are all striving to delight our customers and empower them to accomplish breakthrough discoveries. Together we are enabling the future of life science, one innovative product, service, and idea at a time.  

• In Product Marketing, we develop product messaging and positioning, go-to-market strategies, digital programs, campaigns, events and sales enablement. We measure our success on our ability to achieve high growth, acquire, retain and delight customers and gain thought leadership. Our Product Marketers are driving the go-to-market for their products with unique, differentiated messaging delivered across a range of marketing tactics.  

• Each Product Marketer can grow their career by deepening domain expertise, working alongside R&D, product management, and sales teams, presenting to executives and meeting with customers.  

• The Sample Preparation Global Market Development specialist position for Digital reports into the Digital Marketing Manager. In this role, the GMD Specialist for Digital for Sample Preparation, you will be working closely with the Global Market Development Managers overseeing the business portfolios, Product Management, other cross-functional partners, and external agencies.   

• Assist with the strategy and execution of digital marketing programs and processes across multiple areas of business. 

• Delivery of ongoing reporting and analysis of digital marketing programs and select business focus areas on a monthly basis to identify key trends and recommended actions. 

• Analyze customer web journey and identify opportunities to accelerate the lead collection and online ordering/add to cart metrics. 

• Explore A/B test opportunities on various channels and items. 

• Leverage the Sample Prep pages, campaigns and content in the social media platforms. 

• Perform SEO crawling, provide recommendations to optimize content, fix errors and revert SEO qualified traffic loss. 

• Support on site promotions ad enhancements (banners, cart promos, etc). 

• Analyze key marketing programs for Return on Investment and program optimization. 

• Collaborate with internal and external partners for best in class digital learning and reapply into Sample Prep. 

• Work closely with Global Market Development Managers to support all digital programs. 

• Create and curate content needed to help drive awareness, demand, and conversion of Sample Prep products. 

• Elevate the Sample Prep business and influencers (internal and external) and complementary workflows in global social media channels.  

• May perform other related duties as required and/or assigned. 

• Travel is required (Up to 10%).  

• Bachelor’s degree in business, marketing, science, or related degree.  

• 3-5 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position.  

• Global marketing experience managing multiple portfolios and products across various customer segments.   

• Strong understanding of SEO and Social Media best practices and the ability to implement those.  

• Exceptional communication skills (presentation, email, conference calls, etc.).  

• Analytical thinking skills and experience in analyzing trends on a business and capable of turning into reports and presentations. 

• Strong digital marketing understanding in various channels, performance metrics, and eCommerce.  

• Ability to work with Adobe products, such as Adobe Analytics and Adobe Media Optimizer.  

• Desire to work, learn and share knowledge across multiple teams and regions.  

• Strong business acumen and customer focus.  

• Culture – Team first mentality with examples. Trustworthy and unselfish behavior. Excellent relationship building and healthy conflict resolution skills. High emotional intelligence.  

• Leadership – Visionary, self-starter, focus and drive on the “what” as much as the “how”. Active listener, Humility, Accountable.  

• Fluency in Mandarin a plus. 

• MBA, Ph.D., or BS degree in Science or Business. 

• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition, and marketing program development, and execution. 

• Experience working with a fast-paced and geographically diverse organization. 

• Ability to work cross-functionally in a matrixed organization. 

• Entrepreneurial spirit/ability to try different things with minimal direction. 

• Analytical thinking abilities are shown to drive metrics and benchmarks to ensure continuous improvement in processes and results. 

• Communication skills and clear customer focus. 

• Quick decision-making abilities demonstrating bias for action under tight timing and pressure. 

1. How long you have experience in Digital Marketing? 

2. How long you have experience in SEO and Social Media Practices? 

3. Do you have working knowledge in Adobe Analytics and Adobe Media Optimizer? 

Candidate Qus:

• How many years of experience do you have in a Customer Market Insights?
• Do you have any experience in SAS programmer?
• Are you in Columbus OH?

Description: 

• Analytic Consultant, Customer Market Insights - Columbus, OH 
• The Customer Market Insights (CMI) department is responsible for creating Customer knowledge by providing relevant and actionable data that will shape general Consumer and Customer understanding and influence merchant and marketing activities as well as the overall brand/Customer strategy. 
• The department’s work is divided into three main focus areas: 
• Product and concept testing for new fragrances and product launches 
• Competitive and market trends analysis utilizing external data sources 
• Customer analytics team: understand Customer shopping behavior utilizing internal transactional and Customer databases. 
• The analytic consultant will be primarily responsible for converting business questions into insights and actions. This will be accomplished through extracting data from existing data sources (transactional and customer databases) as well as summarizing the findings for business partners. The analytic consultant will primarily support and interact with the CMI analytics team. 

RESPONSIBILITIES: 

• Analyze transactional and customer data, perform cross-tabulations and statistical analysis, provide insights into purchasing patterns, and develop hypotheses about trends. 
• Responsible for both recurring/standardized reporting as well as Adhoc projects. 
• Perform independent data mining and database research to identify customer opportunities. 

QUALIFICATIONS: 

• Bachelor's degree in Marketing, Finance, Accounting or another related discipline, or equivalent experience. Experience with retail or customer analytics preferred. 
• Demonstrated analytic skills (ROI, profitability, customer segmentation, etc.) 
• Database and data analysis experience required: demonstrated use of Relational Databases and SQL programming. Familiarity with Teradata databases a plus. 
• Proficient SAS programmer (SAS certifications a plus). 
• Proficient with MS Excel, MS PowerPoint. 
• Must be able to take verbal business requirements and convert them into results 
• Must be able to quickly translate data into concise and insightful executive summaries. 
• Must be an effective project manager. This position requires an individual who is able to manage multiple projects simultaneously. 
• This individual must also be able to work independently in a fast-paced, high-energy environment. The ability to multitask will be a key to success. 
• Strong written and verbal skills are a must. 

Job Descriptions & Key Responsibilities:

• Marketing Automation - Marketo preferred.
• Primary task will be email and webform automatons in campaign execution.

Minimum Qualifications:

• Bachelor's degree in marketing, communication, or a related field; or equivalent experience.
• Experience: 2+ years related experience.

Preferred Qualifications:

• Intermediate computer skills.
• Basic problem solving and organization skills.
• Intermediate knowledge of marketing/ branding/ communications concepts.
• Intermediate multi tasking skills and attention to detail Intermediate interpersonal and networking skills.
• Basic research and analysis skills.
• Intermediate editorial skills.
• Working knowledge of company editorial standards/practices.
• Working knowledge of marketing and advertising media including print, audio, internet, video etc.
• Working knowledge of marketing practice and procedures.
• Requires working knowledge of company services, marketing strategies and company business lines.
• Event Coordinating.
• Requires working knowledge of business practice and procedures, including knowledge of trade show activities.