Primary Responsibility:           

• Continuous review analysis and application of available relevant research market and competitive intelligence to identify segment needs trends threats and opportunities. Development and management of segment-specific marketing plans to support sales objectives.
• Includes strategy tactics and associated timelines. Coordination with the Marketing and Communications creative teams and agency on the execution of segment marketing plan initiatives.
• Proactive management of the assigned segment including ongoing review of key constituencies’ needs (group member broker providers other key influencers); key metrics (profitability membership satisfaction); segment profile (demographics and psychographics).
• Proactive review of all information being disseminated to the segment’s key constituencies including sales collateral website content operational communications etc.
• Ensure projects comply with BlueCross BlueShield Association branding guidelines and other regulatory guidelines (CMS NCQA etc.) Perform other related duties as requested.

Primary Job Responsibilities

• Gathering information on leads to assist the company in contacting prospective customers 
• Driving pre-determined routes on a regular basis
• Making adjustments as necessary acting as liaison with the client and the promotions group to execute promotions campaigns
• Coordinating logistics for all grassroots events and local promotions creating events, online campaigns, and promotions recaps 
• Other administrative tasks (e.g., preparing online performance reports, answering calls)
• Operating as a single point of contact for our prospective clients
• Visiting possible referral sources on a regular basis
• Performs other duties as assigned
• Event planning for clients such as mass hiring fairs and lunch-n-learns

Primary Job Responsibilities

• Gathering information on leads to assist the company in contacting prospective customers 
• Driving pre-determined routes on a regular basis
• Making adjustments as necessary acting as liaison with the client and the promotions group to execute promotions campaigns
• Coordinating logistics for all grassroots events and local promotions creating events, online campaigns, and promotions recaps 
• Other administrative tasks (e.g., preparing online performance reports, answering calls)
• Operating as a single point of contact for our prospective clients
• Visiting possible referral sources on a regular basis
• Performs other duties as assigned
• Event planning for clients such as mass hiring fairs and lunch-n-learns